As the Director of Communications for the Cambodian Society of Rhode Island (CSRI), I lead the organization’s external narrative and digital presence. My work focuses on transforming community initiatives into compelling digital stories that drive engagement, preserve culture, and increase event attendance.

The Organization: CSRI is a pillar of the Providence community, dedicated to promoting Cambodian culture and supporting the local Khmer diaspora through advocacy, social services, and cultural programming.

My Role & Strategic Impact:

• Multi-Channel Management: I direct all social media platforms, ensuring a consistent brand voice that is culturally responsive and accessible to our diverse audience.

• Marketing & Sponsorships: I lead comprehensive marketing efforts for our flagship events, including the Khmer New Year. This includes direct outreach to vendors and securing corporate and local sponsors to ensure program sustainability.

• Youth Re-Engagement: To combat declining attendance among younger generations, I spearheaded a "Digital-First" strategy. By moving toward high-energy, short-form video content and inclusive marketing, we have successfully revitalized youth interest and increased volunteer sign-ups by [Insert %].

• Strategic Storytelling: I bridge the gap between grassroots organizing and professional media production, utilizing my background in photography and film to amplify the voices of our community members.