Creative Content & Digital Strategy: Garden Prty
As the Social Media Content Creator for Garden Prty, I create videos for the brand’s digital narrative across Instagram & TikTok. My work focuses on capturing the pulse of the underground electronic scene, transforming live rave experiences into high-energy video stories that drive community youth engagement and build hype for every event. We host events once a month or bi-monthly in the Providence and Boston area targeted towards female and queer partygoers (with only female + queer DJs) looking for culturally relevant, fun, themed events.
Role: Social Media Content Creator
Social Media
ContentI produce high-energy, visually immersive content for Garden PVD that captures the raw energy of the Providence underground, specifically designed to drive engagement and ticket sales within the electronic music community.
High Profile
TalentI managed on-site digital content and media relations for high-profile talent, including platinum-selling artist Dev (Like a G6, Bass Down Low). I balanced the need for viral, trend-driven content with a deep respect for artist boundaries.
Fast
TurnaroundI specialize in rapid-response media delivery, sending live event footage to our editor for promotional assets within less than 24 hours to maintain post-rave momentum and increase ticket sales for the next event, usually dropping 1 week later.
Big Wins
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Big Wins -
New Friends: 10.8K followers <3
Sold Out: Past 3 events!!!
New Spot: We don’t fit in the old one :O
Content I’ve Shot
10.6k views
7.4k views
8.8k views
8.6k views
4.2k views
5.6k views
6.8k views
Are you ready?Visit Our Channels
Click the images below to see my work in real time. I currently make content for Garden Prty’s Instagram & Tik Tok.
TikTok
Summary of Projects & Solutions
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I serve as the lead digital architect for Garden PVD, Providence’s premier underground electronic music collective. My role is to translate the raw, physical energy of the dance floor into a "digital-first" experience that drives both viral growth and physical attendance.
On-Site Immersive Production: I bridge the gap between high-fidelity event production and fast-moving digital trends. By filming live sets and conducting on-site interviews in high-pressure environments, I create immersive content that captures the authentic "vibe" of the underground for a global audience.
Trend Integration & Youth Engagement: To maintain a strong connection with a fast-moving, digitally native audience, I utilize experimental editing, trending audio, and narrative-driven storytelling. This strategy focuses on humanizing the event experience, successfully turning digital followers into a loyal, physical community.
High-Octane Visual Narratives: Leveraging my professional background in lens-based media, I ensure every asset, from a 15-second Reel to a long-form feature, maintains a polished, cohesive aesthetic. I specialize in visual storytelling that amplifies the DJs and community members who define the local nightlife culture.
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I manage on-site digital content and media relations for high-profile talent, including platinum-selling artists such as Dev (Like a G6, Bass Down Low). Operating in high-stakes backstage environments, I balance the demand for viral content with the necessity of professional artist boundaries.
Exclusive Access Content: I capture high-fidelity performance footage and intimate "behind-the-scenes" interviews, ensuring that every piece of media feels exclusive and culturally relevant.
Professionalism in High-Pressure Environments: I maintain a calm, professional presence in fast-paced green rooms and backstage areas, acting as a trusted intermediary between talent and their digital audience.
Brand-Aligned Viral Strategy: By blending trend-driven social tactics with a deep respect for the artist’s established brand, I produce content that maximizes reach across Meta and TikTok platforms without sacrificing the artist's authentic voice.
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In the fast-paced world of nightlife and "secret-location" events, momentum is the most valuable currency. I have developed a streamlined workflow to ensure Garden’s digital presence remains as current as the music.
Real-Time Asset Delivery: I specialize in "Live-to-Feed" workflows, delivering high-impact social assets while events are still in progress. This maintains real-time hype and encourages immediate community sharing.
Post-Event Momentum: I execute a 24-hour turnaround for high-quality recap reels and "Day After" content. By capturing the peak energy of a set and delivering it back to the audience instantly, I maximize engagement and fuel the anticipation for future pop-ups.