I oversee our presence on Facebook and Instagram, cultivating a digital identity that balances technical precision with accessible storytelling. By blending educational tutorials on archival processes with behind-the-scenes glimpses into the studio, I have demystified the complexities of fine art printing. This strategic approach has successfully attracted a new generation of image-makers and significantly increased engagement across our social platforms.

I lead targeted marketing initiatives and community outreach to position the studio as a premier destination for large-format printing and scanning. To directly engage the local creative community, I have spearheaded events such as a photo book meet-up and a Design x RI open studio, successfully converting local photographers into long-term customers. My work focuses on managing these professional relationships and providing technical consultations to ensure every project meets exhibition-grade standards.

I launched and continue to direct the "Client Spotlight" series, a multi-platform initiative that transforms technical services into compelling human-interest stories. By highlighting the diverse projects and successes of our creative community, I have created a valuable promotional bridge between our studio and our clients. This series has not only boosted social media metrics but has also deepened professional loyalty by giving artists a dedicated stage to showcase their finished work.

I am responsible for the ongoing maintenance and evolution of iolabsinc.com, ensuring that our digital storefront remains current and technically precise. This involves updating product information, curating and uploading high-fidelity visual samples, and synchronizing content across multiple platforms to maintain brand consistency. By optimizing the user experience and showcasing our latest projects, I bridge the gap between our technical printing services and the creative community we serve.