Creative Content & Digital Strategy: Garden Prty
As the Social Media Content Creator for Garden Prty, I lead the brand’s digital narrative across Instagram. My work focuses on capturing the pulse of the underground electronic scene, transforming live rave experiences into high-energy video stories that drive community youth engagement and build hype for every event.
High-Profile Talent Content Coordination
I managed on-site digital content and media relations for high-profile talent, including platinum-selling artist Dev (Like a G6, Bass Down Low). Operating in a high-energy, fast-paced backstage environment, I maintained a high level of professionalism while capturing exclusive interview and performance footage. By balancing the need for viral, trend-driven content with a deep respect for artist boundaries. I ensured that every Reel felt culturally relevant, maximizing reach and keeping the community engaged with a fresh, forward-thinking perspective.
Strategic ImpactOn-Site Content Production: I bridge the gap between high-fidelity event production and viral digital trends. By filming live sets and conducting on-site interviews, I create an immersive "Digital-First" experience that translates the physical energy of the dance floor into shareable, high-impact content.
Youth Engagement & Trend Integration: To maintain a strong connection with a fast-moving audience, I utilize trending audio, experimental editing, and authentic storytelling. My strategy focuses on humanizing the event experience through community-facing content, successfully increasing follower growth and turning digital interest into physical attendance.
Strategic Visual Storytelling: Leveraging my background in professional media and photography, I ensure every piece of content—from a 15-second Reel to a longer feature—maintains a polished, cohesive aesthetic. I specialize in high-energy visual narratives that amplify the voices of the DJs and community members who define the local nightlife culture.